Crowley-Henry, Marian (2009) Ethnography: Visions & Versions. In: Approaches to Qualitative Research – Theory & its Practical Application: A Guide for Dissertation Students. Oak Tree Pres Cork, Ireland , pp. 261-282. ISBN 978-1-904887-31-7

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Abstract

In Chapter 3, Marian Crowley-Henry presents an aspect of the evolving research approach of ethnography and participant observation, delineating the complexities involved in classifying research as ethnographic, given underlying discrepancies in how the approach is applied and the respective philosophy behind its use. The chapter offers an overview of contemporary literature concerning ethnography in social research, from classic ethnography (such as Clifford, 1988; Mead, 2001[1928]) to the placement of all qualitative research as ethnographic (Mason, 2002). The author’s own research (Crowley-Henry, 2007; Crowley- Henry & Weir, 2007, 2009) is considered in order to provide a concrete example of a contemporary ethnographic piece of research. Practical examples of real fieldnotes and extracts from interview transcripts are presented in the chapter. Key guidelines for conducting ethnographic research are shared, meriting the adoption of an ethnographic approach to research, even for undergraduate students who may not have the opportunity to conduct longitudinal studies for their dissertations.

Item Type:	Book Section
Keywords:	Management; Approaches to Qualitative Research; Theory & its Practical Application; Guide for Dissertation Students;
Academic Unit:	Faculty of Social Sciences > School of Business
Item ID:	2143
Depositing User:	Dr. Marian Crowley-Henry
Date Deposited:	01 Oct 2010 13:38
Publisher:	Oak Tree Pres Cork, Ireland
Refereed:	Yes
URI:
Use Licence:	This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available here

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