Mooney, Peter and Winstanley, Adam C. and Corcoran, Padraig
Evaluating Twitter for Use in Environmental Awareness Campaigns.
CIICT 2009 : proceedings of the China-Ireland information and communications technologies conference.
Dept. of Computer Science, National University of Ireland, Maynooth, Co. Kildare, pp. 83-86.
Many studies have shown that the effective harnessing
of ICTs is critical in local, national, and global efforts to
adapt and mitigate the effects of climate change. Citizens must be
provided with accurate information about environmental issues
and should receive this through the most effective communication
channels available. In this paper we describe work in progress
in evaluating Twitter as a means of distributing environmental
information to citizens. This work will attempt to measure how
effective the Twitter medium can be in environmental awareness
campaigns for issues such as climate change by carrying out an
analysis of a regularly updated database of Twitter messages.
This work will also look to establish if users are environmental
issues through their Twitter networks.
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