Fahy, Amanda and Desmond, Deirdre M.
Irish mothers' intentions to have daughters receive the HPV vaccine.
Irish Journal of Medical Science, 179 (3).
Most cases of cervical cancer are associated with human paillomavirus (HPV) types
16 and 18. This study examined the effect of message framing on mother’s intentions
to obtain HPV vaccination for their teenage daughters and investigated predictors of
HPV vaccination intentions. Seventy two mothers of daughters in the 8 to 16 years
age group were randomly assigned to read either a gain-framed (describing the
benefits of receiving the vaccine) or a loss-framed (describing the costs of not
receiving the vaccine) message and completed measures assessing their intention to
have their daughter/s vaccinated, normative beliefs, attitudes and perceived
behavioural control. Awareness of HPV was low but intentions to vaccinate were
high. There was no effect of message frame on vaccination intentions. Attitudes
toward HPV vaccination and the influence of both peers and medical professionals are
important factors in HPV vaccine acceptability.
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