Using the Implicit Association Test and the Implicit Relational Assessment Procedure to measure attitudes towards meat and vegetables in vegetarians and meat-eaters


Barnes-Holmes, Dermot and Murtagh, Louise and Barnes-Holmes, Yvonne (2010) Using the Implicit Association Test and the Implicit Relational Assessment Procedure to measure attitudes towards meat and vegetables in vegetarians and meat-eaters. The Psychological record, 60 (2). pp. 287-306. ISSN 0033-2933

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Abstract

The current study aimed to assess the implicit attitudes of vegetarians and non-vegetarians towards meat and vegetables, using the Implicit Association Test (IAT) and the Implicit Relational Assessment Procedure (IRAP). Both measures involved asking participants to respond, under time pressure, to pictures of meat or vegetables as either positive or negative stimuli. Response latency data gathered from both the IAT and the IRAP discriminated at a statistically significant level between vegetarians and meat-eaters. Furthermore, both measures correlated with some features of the explicit self-report measure that was employed in the study. The implicit measures also provided similarly small but statistically significant increases in predictive validity over the explicit measures.

Item Type: Article
Keywords: implicit attitudes; vegetarian; meat-eater; response latency; predictive validity;
Academic Unit: Faculty of Science and Engineering > Psychology
Item ID: 5008
Depositing User: Yvonne Barnes-Holmes
Date Deposited: 09 Jun 2014 14:14
Journal or Publication Title: The Psychological record
Publisher: Springer Verlag
Refereed: Yes
URI:

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